The story starts in 2012. Way2Play was originally a spin-off from ‘DeServicetrainer’. It positioned itself as a training provider in customer orientation.
Prompted the experience of disappointing training as a participant in the past, Way2play turned out to be highly effective in combining learning and fun. On top of that, we received additional requests for business game projects that were not ‘customer service related’. We concluded that the market was ready for business games and the game-based learning methodology.
In January 2017 Way2Play was founded by Sven De Clercq who was also the founder of ‘De Servicetrainer’, the sister brand of Way2Play. Luk De Clerck joined the business.
In the past five years, more than 400 business games have been played with over 5000 trainees of all ages and kinds, most often in large-sized companies in the service industry (insurance companies, banks, telecom companies, utility companies, payroll administrative companies) and in the social non-profit industry.
After the success of Way2Play Belgium, we decided to take it to the next level with Els as co-founder and franchise manager. In October 2019 we started to prepare to spread the word and began to look for franchisees who share the same passion for game based learning.
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Meet our team
Starting her sales career in international companies such as IBM and Johnson & Johnson, she has an inside knowledge of the workings of sales and marketing.
As a former sales manager and sales force effectiveness manager, Els has experienced all of the different roles going from a participant to an L&D buyer. Eight years ago she established herself as an independent trainer and coach and followed the same path to include Game Based Learning elements in her workshops.
Els grew up in Africa and has retained her love of adventurous travelling. As an amateur photographer she likes to capture great memories.
Besides being a co-owner, Els is responsible for growing the international side of business and for supporting franchisees in their success.
Based on his experience he founded ‘De Servicetrainer’ which helps organizations to become more customer-oriented and focused. ‘De Servicetrainer’ is specialized in customer-centricity and operates in a way of co-creation, experienced learning and combines learning with fun via game based learning.
This was the precursor of the foundation of the ‘Way2Play’ business model. Sven operates as the founder, owner, salesperson, business game designer, developer and facilitator.
With a background of 13 years working as a middle and senior manager in Partena where he had to deal with sales, customer contact and complaint management, Sven developed a range of skills in leadership, customer service, project management, innovation and business training.
In addition, Sven also built a career in the (semi-)professional basketball game, both as a player (15 years) and later on as a trainer/coach (10 years).
Driven by a pedagogical background, Luk has been following trends in Learning & Development for over 30 years. He worked as an L&D consultant in global learning projects for companies such as Nokia and ABB. He co-authored several business games (Call Center Management Game, Enterprise Business Game) prior to joining Way2Play.
Luk is a Prince2 practitioner (project management) and likes to organize and to structure.
Luk is a licensed diver, loves to play volleyball and is a keen explorer of different cultures.
Besides being a co-owner of Way2Play Luk is a licensed Business Game Facilitator and responsible for creating, updating and refreshing the Way2Play business games.